Promovarea turismului în Republica Moldova, oportunități și impedimente

Abstract

The main objective that any country pursues is to convince its customers - tourists to buy their product - the touristic services. In the field of tourism, competition is very high promotion strategies come to facilitate the process of communication with current and potential customers. Until now, the promotion of the Republic of Moldova was carried out according to the tourism market in the region and the countries with a tourist destination of major interest for the country, the latter were determined on the basis of statistical data and opinion of the private sector. In the article, are treated some of the strategies and techniques of promotion of tourism activity that can contribute to the overall formation and improvement of the image of the country, or tourism companies through the development of sustainable cultural tourism. Valorisation of the touristic potential by including in the touristic offers the touristic routes, based on the cultural patrimony, including traditions, customs, cultural events, will contribute to better knowledge and their valorisation will also contribute to increasing the level of culture of society.