THE IMPACT OF DIGITALIZATION ON THE DEVELOPMENT OF ENTREPRENEURIAL PERFORMANCE IN THE CONTEXT OF GLOBALIZATION

Abstract

The topicality of the research in this article is indisputable, considering that we live in the era of intense digitalization in all areas of socio-economic life. In order to face stiff competition and not be left behind, it is important to continuously improve its activities, intensifying the use of information technologies in the organization of its processes and in communication with customers. The main purpose of this article is to examine the importance of business digitization in the eyes of different researchers and in this context, to examine the real situation of business digitalization trends in the Republic of Moldova to establish the link between digitization and business performance. In the context of identifying future directions of development, this article has taken into account the results of the survey report organized within the Erasmus + Project “Connecting universities-industry through smart entrepreneurial cooperation & competitive intelligence of students in MD, GE and AM (CONNECT)”, being examined the desire for the participation of its employees in the trainings focused on the use of digital platforms in business and in the trainings focused on digital tools for communication and content creation. At the same time, in this article was examined the appreciation by the companies of the knowledges in communication and information technologies for entrepreneurship. The methods of discretionary statistics were applied as methods of analysis.

As methods of analysis were applied the methods of descriptive statistics and it was performed the dynamic and structural analysis, as well as the survey method focused on a sample of 78 companies operating in the Republic of Moldova.

The research was conducted within the Erasmus+ Project „Connecting universities-industry through smart entrepreneurial cooperation & competitive intelligence of students in MD, GE and AM (CONNECT)”, reference number: 617393-EPP-1-2020-1-MD-EPPKA2-CBHE-JP