Determinants of consumer behaviour related to sugar substitutes intake in the Republic of Moldova

Abstract

The problem of the increased number of diseases associated with the excessive consumption of kilocalories served as the basis for the expansion of the assortment of food products obtained with the addition of non-caloric sweeteners within the national market. Producers, in search of profit, but also based on technological aspects, mainly offer to the population of the Republic of Moldova products with the addition of synthetic sweeteners (E 950, E 951, E 952, E 954, E 955). Their use provokes a number of diseases, as well as due to chemicals that are additionally applied to mask the sensory deficiencies of some sweeteners. As one of the necessary measures to improve life quality and ensure the health of the local population, it is recommended to inform the citizens about the risks associated with the use of sweeteners through information programs, as well as through the appropriate food labeling.