The buying and consumption behavior of consumers of sea buckthorn products

Abstract

The buying and consumption behavior of consumers of sea buckthorn products constitutes a behavior specific to food products. These behaviors represent certain acts of decision-making that are carried out both by the individual consumer and by the family consumer. Decisions made regarding the purchase and consumption of sea buckthorn berries or products obtained from sea buckthorn berries lead to the satisfaction of the needs of the components contained in sea buckthorn berries. These decisions include acts of decision making that occur before and after the purchase/consumption of these types of products. Regarding the product - sea buckthorn berries and the products obtained from sea buckthorn berries: juices, jams, etc., there is a buying and consumption behavior for the final consumer and for businesses that use sea buckthorn berries either as material premium in its activity or as an object of resale (agro-food processing, cosmetics, pharmaceutical, trade or public food).