Please use this identifier to cite or link to this item: http://cris.utm.md/handle/5014/354
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dc.contributor.authorGRUNZU, Tatianaen_US
dc.contributor.authorCHIRIAC, Liliaen_US
dc.contributor.authorBEREGOI, Angelaen_US
dc.date.accessioned2020-04-12T09:02:30Z-
dc.date.available2020-04-12T09:02:30Z-
dc.date.issued2020-
dc.identifier.citationGrunzu, Tatiana, Chiriac, Lilia, & Beregoi, Angela. (2020). THE ROLE OF INFORMATIONAL MARKETING SYSTEM TO INCREASE BUSINESS ENVIRONMENT COMPETITIVENESS. Journal of Social Sciences, III (1), 48–55. http://doi.org/10.5281/zenodo.3724633en_US
dc.identifier.issn2587-3490-
dc.identifier.issn2587-3504-
dc.identifier.urihttp://cris.utm.md/handle/5014/354-
dc.description.abstractBig data refers to the vast quantity of data that is currently being generated and captured in a variety of formats and from several disparate sources. Big data is continuously changing the way organizations and people do business, discover insights and interact with one another, even increasing the competitiveness of the business environment. To obtain value from this data, companies need a cohesive set of solutions to capture, process, analyze information and discover new insights to further developing and increasing the associated Informational Marketing Systems. The increase of digital channels has created plenty of new challenges for marketers today, as consumers interact with organizations much differently than they did in previous years. This study aims to explore the role of technology and, more precisely big data as a part of the Informational Marketing System and how it contributes to customers' experience and businesses. This paper provides an in-depth integrated view of big data relevant to opportunities and challenges that marketing encounters. Moreover, this research attempted to help understanding the current state of big data in terms of marketing development and its popularity in this area. Over and above, studies show that analysis is still in early stages in big data applications and practices to marketing, thus, making it necessary to promote more continuous efforts towards the business for big data to develop in the marketing domain. The results of the report showed the vast potential of big data in marketing and further study is required to fully understand and profit from this tool. We concluded that technology changes create an absolutely new type of marketing discipline. Furthermore, it opens new insights into the topic area by highlighting further future studies and research directions.en_US
dc.language.isoenen_US
dc.relation20.80009.0807.34. Sporirea valorii patrimoniului arhitectural din Republica Moldovaen_US
dc.relation.ispartofJournal of Social Sciencesen_US
dc.subjectInformational Marketing Systemen_US
dc.subjectbig dataen_US
dc.subjectmarketingen_US
dc.subjectbusiness environmenten_US
dc.subjectcustomeren_US
dc.subjectinformationen_US
dc.subjectmediaen_US
dc.subjectdigitalen_US
dc.subjectanalysisen_US
dc.subjecttechnologyen_US
dc.titleThe role of informational marketing system to increase business environment competitivenessen_US
dc.typeArticleen_US
dc.identifier.doi10.5281/zenodo.3724633-
item.grantfulltextopen-
item.languageiso639-1other-
item.fulltextWith Fulltext-
crisitem.author.deptDepartment of Economic Theory and Marketing-
crisitem.author.deptDepartment of Economic Theory and Marketing-
crisitem.author.orcid0000-0002-5294-4084-
crisitem.author.orcid0000-0002-4249-6871-
crisitem.author.parentorgFaculty of Economic Engineering and Business-
crisitem.author.parentorgFaculty of Economic Engineering and Business-
crisitem.project.grantno20.80009.0807.34-
crisitem.project.fundingProgramState Programme-
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