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http://cris.utm.md/handle/5014/1165| Title: | CULTURAL TOURISM AS A FORM OF CULTURAL HERITAGE VALORISATION | Other Titles: | TURISMUL CULTURAL CA FORMĂ DE VALORIFICARE A PATRIMONIULUI CULTURAL | Authors: | CHIRIAC, Lilia GRUNZU, Tatiana |
Keywords: | cultural tourism;cultural heritage;marketing | Issue Date: | 2021 | Source: | CHIRIAC, Lilia; GRUNZU, Tatiana. Cultural tourism as a form of cultural heritage valorisation. In: Competitiveness and sustainable development in the context of European integration. Editia 3, 4-5 noiembrie 2021, Chişinău. Chișinău: 2021, pp. 212-215. ISBN 978-9975-45-739-2 (PDF). | Project: | 20.80009.0807.34. Sporirea valorii patrimoniului arhitectural din Republica Moldova | Conference: | Competitiveness and sustainable development | Abstract: | Cultural tourism is a form of tourism, which addresses cultural objectives in urban and rural areas of a region or country. Cultural tourism involves the movement of people/tourists to cultural attractions and aims to assimilate cultural information and experiences. For the development of cultural tourism it is recommended to identify and include cultural heritage in tourist itineraries, to develop and implement marketing strategies related to the specific target segments, which can be achieved through marketing principles and methods. |
URI: | http://cris.utm.md/handle/5014/1165 | ISBN: | 978-9975-45-739-2 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 212-215_30.pdf | 343.41 kB | Adobe PDF | View/Open |
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