The Applicability of the Maximum Global Utility Method in the Activity of the Real Estate Consulting Service

Abstract

The real estate sector is vital for ensuring human needs for living and activity. This fact conditioned the formation of a legal, normative and methodological framework specific to real estate, but also the investment attractiveness of the field. Thus, the real estate consultant often solves technical, economic, legal, organizational problems, but the biggest responsibility rests with investment consulting. The applied methodologies, focused on evaluating the efficiency of investments, are not sufficient to propose to the investor a reasoned conclusion regarding the investment priority. In this article, the authors propose a useful tool for real estate consultants in order to reason the decision regarding the investment of funds in commercial real estate for the purpose of renting it out—the Maximum Global Utility (MGU) method. It is proposed to include in the analysis and the way of calculating the indicator “importance level of the real estate” which reflects the criterion of the best use. This indicator ensures the flexibility of the decision depending on the quality characteristics of the real estate.