Dinamica și perspectivele dezvoltării pieței vitivinicole moldave prin prisma comerțului international

Abstract

The Republic of Moldova is one of the countries with a long winemaking tradition and has considerable potential in the development of the wine market. In recent years, the Moldovan wine market has registered a significant growth, especially due to the development of international trade. Moldova is one of the countries that signed the Association Agreement with the European Union and benefits from the preferential trade regime with it, which allows the access of Moldovan wines to the European market without customs duties. Moldova has also signed commercial agreements with other countries in Europe and outside this continent, such as China, Japan or the United States of America. These trade agreements have significantly contributed to the development of the international trade of Moldovan wines and to the increase of exports. Currently, the most important markets for Moldovan wines are Ukraine, Romania and Russia, followed by European Union states such as Poland, the Czech Republic or Germany. In recent years, Moldovan wine exports have increased significantly, surpassing the value of 120 million US dollars in 2020. As for the dynamics of the Moldovan wine market, it has registered a positive evolution in recent years. Moldovan wine producers have invested in modernizing production technologies, improving quality and diversifying the range of products. In addition, the image of Moldovan wines was promoted in international specialty events, and numerous Moldovan wines won important prizes at international competitions. In perspective, it is expected that the wine market in the Republic of Moldova will continue to develop, given the investments in the wine sector, international promotion and the development of international trade. However, there are also challenges that need to be addressed, such as infrastructure development and modernization of production methods, increasing competitiveness and promoting the "Moldova Wine" brand internationally.