Online promotion using persuasive content

Abstract

Persuasion is a marketing technique used by companies that encourages a potential customer to take action in favor of the company. Persuasive content promotion relies on the creation and distribution of online materials, such as videos, blog articles, and social media posts, that are designed to generate interest in a company's products or services. Also, the content must be relevant to search engines, so that the company is displayed as high as possible in the list of search results when someone searches for certain keywords. This will lead to increased sales, attracting traffic to the site, increasing brand recognition and strengthening public presence and trust. Successful content doesn't necessarily have to go viral or be seen by millions of users. It needs to be adapted to the audience and encourage customers to take certain actions. Content must not only attract customers, but also solve problems. Content marketing must help the potential buyer choose from all the offers available to him, the goods or services that best meet the consumer's needs. To write a persuasive text it is necessary to take into account the writing process and the structure of the text. The writing process includes several important stages: research, organization of ideas, actual writing process and editing. The structure of the text should follow the formula: Attention-Emotion-Information. The main condition when persuasive writing techniques are used is that the "good" product, is the one suitable for the consumer in question. If persuasion techniques are used, and the product does not meet the requirements that the consumer has, then the manipulation of people occurs. This will lead to a disappointed customer who will leave negative feedback. That is why persuasion techniques must be used very carefully, so that they work both for the benefit of the company and the client.