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http://cris.utm.md/handle/5014/692| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | CHIRIAC, Lilia | en_US |
| dc.date.accessioned | 2021-01-28T11:25:06Z | - |
| dc.date.available | 2021-01-28T11:25:06Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.citation | CHIRIAC, Lilia. Abordarea de marketing în dezvoltarea itinerariilor turistice. In: Problematica patrimoniului arhitectural în Republica MoldovaEvaluarea imobilului conform standardelor internaționale de evaluare. 11-13 noiembrie 2020, Chișinău. Chișinău: MS Logo, 2020, pp. 67-75. ISBN 978-9975-3481-3-3. | en_US |
| dc.identifier.isbn | 978-9975-3481-3-3 | - |
| dc.identifier.uri | https://ibn.idsi.md/vizualizare_articol/119907 | - |
| dc.identifier.uri | http://cris.utm.md/handle/5014/692 | - |
| dc.description.abstract | The marketing approach in the development of tourist itineraries is meant to ensure the satisfaction of tourists' needs. When creating competitive, original and attractive tourist itineraries, the motivation of tourists must be taken into account, in order to arouse the curiosity of tourists, to offer the tourist satisfaction, comfort and quality tourist services. Effective marketing policies and strategies ensure competitive advantages for tourist destinations. | en_US |
| dc.language.iso | other | en_US |
| dc.relation | 20.80009.0807.34. Sporirea valorii patrimoniului arhitectural din Republica Moldova | en_US |
| dc.subject | patrimoniu arhitectural-istoric | en_US |
| dc.subject | politici de marketing turistic | en_US |
| dc.title | Abordarea de marketing în dezvoltarea itinerariilor turistice | en_US |
| dc.title.alternative | Marketing approach in the development of tourist itineraries | en_US |
| dc.type | Article | en_US |
| dc.relation.conference | Problematica patrimoniului arhitectural în Republica Moldova | en_US |
| item.grantfulltext | open | - |
| item.fulltext | With Fulltext | - |
| item.languageiso639-1 | other | - |
| crisitem.project.grantno | 20.80009.0807.34 | - |
| crisitem.project.fundingProgram | State Programme | - |
| crisitem.author.dept | Department of Economic Theory and Marketing | - |
| crisitem.author.orcid | 0000-0002-4249-6871 | - |
| crisitem.author.parentorg | Faculty of Economic Engineering and Business | - |
| Appears in Collections: | Proceedings Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 67-75_12.pdf | 312.34 kB | Adobe PDF | View/Open |
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