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Please use this identifier to cite or link to this item: http://cris.utm.md/handle/5014/692
Title: Abordarea de marketing în dezvoltarea itinerariilor turistice
Other Titles: Marketing approach in the development of tourist itineraries
Authors: CHIRIAC, Lilia 
Keywords: patrimoniu arhitectural-istoric;politici de marketing turistic
Issue Date: 2020
Source: CHIRIAC, Lilia. Abordarea de marketing în dezvoltarea itinerariilor turistice. In: Problematica patrimoniului arhitectural în Republica MoldovaEvaluarea imobilului conform standardelor internaționale de evaluare. 11-13 noiembrie 2020, Chișinău. Chișinău: MS Logo, 2020, pp. 67-75. ISBN 978-9975-3481-3-3.
Project: 20.80009.0807.34. Sporirea valorii patrimoniului arhitectural din Republica Moldova 
Conference: Problematica patrimoniului arhitectural în Republica Moldova
Abstract: 
The marketing approach in the development of tourist itineraries is meant to ensure the satisfaction of tourists' needs. When creating competitive, original and attractive tourist itineraries, the motivation of tourists must be taken into account, in order to arouse the curiosity of tourists, to offer the tourist satisfaction, comfort and quality tourist services. Effective marketing policies and strategies ensure competitive advantages for tourist destinations.
URI: https://ibn.idsi.md/vizualizare_articol/119907
http://cris.utm.md/handle/5014/692
ISBN: 978-9975-3481-3-3
Appears in Collections:Proceedings Papers

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