Promovarea monumentelor cu valoare istorică, artistică și științifică

Abstract

Illustrious personalities of different peoples, who have contributed to the affirmation of nations in scientific, cultural, etc., have always been immortalized by the erection of monuments, busts, effigies, etc. These works not only keep alive the memory of a particular famous personality and his or her achievements, but also allow various sculptors, designers, visual artists, etc. to express their talents. For many tourists, but also for the local population, these monuments, busts, effigies, etc. are an opportunity to admire the works of some of the most famous names in sculpture. Including such works of art in visitors' itineraries is no easy task, which is why promotional activities have a special role to play. This paper examines issues and practices concerning promotional activities for monuments of historical, artistic and scientific value at European and world level with a view to their inclusion in tourist itineraries. The aim of these promotional activities would be to increase the number of visitors and, ultimately, to increase tourism revenue and, last but not least, to increase the general level of knowledge of the population.